Hook and Reel builds the AI-search presence, the ad engine, the website and the automation that mid-market and public companies run on. Senior people do the work.
Results Chris has led
Most agencies sell by channel and bill by channel. We start with the one thing costing you most this quarter, fix it first at a price you agree before we begin, then show you what to build next and the number we will be judged on.
01 Ownership
You own the code, the accounts and the data.
02 The team
The people on the first call do the work.
03 First step
Every first step produces something you keep.
What we build
Be the name that comes up when buyers ask an AI or a search engine who to shortlist.
See what ChatGPT, Gemini and Perplexity tell your buyers about you, then fix it.
Start with AI Answer Audit · $5,000 fixed
Ad spend that answers to your P&L, not to a dashboard.
Start with Free read-only account audit
Turn the visits you already get into booked calls, with a site and a follow-up that do the selling.
A site your buyers trust, your team can edit and AI search can read.
Start with Free full site audit
From click to booked call, built and measured as one system.
Start with Free Secret Shop of your funnel
Put the data and the busywork on rails, in systems your team owns and can run.
One working system live in your business in four to six weeks, in your accounts.
Start with AI Workflow Pilot · from $15,000
The lists and records you wish you had, matched and delivered into your CRM.
Start with Source Map · $3,000, credited to the build
Pick your problem
Get found
AI SEO
See what ChatGPT, Gemini and Perplexity tell your buyers about you, then fix it.
First step AI Answer Audit · $5,000 fixed
Results Chris has led ↓
13.5× dealer network · 3.6× retail sales
Hull Shield needed national reach for a technical marine product. Chris built the dealer and retail growth plan and made the product simple to explain, to dealers and boat owners alike.
Hull Shield · marine technology
2× abandoned-cart recovery, month over month
Abandoned carts went from a revenue leak to a revenue driver: personalised recovery emails tuned for timing, subject lines and creative, with an outbound sales campaign alongside email and SMS.
Snow Teeth Whitening · ecommerce
100%+ month-over-month growth in B2B acquisition
“If you’re looking for someone who can drive growth and truly understand your needs, I highly recommend Chris and his team.”
Chris Putnam is also Dapper Care’s CMO. Nearly 250 licensed doctors onboarded in a year.
Steve Patzkowski, Co-Founder @ Dapper Care
3 channels one cart-recovery system: email, SMS and phone
For the science-led nutrition brand founded by best-selling author Jonathan Bailor: automated email and SMS joined with a five-person phone team running a new recovery script.
SANE Solution · nutrition
Investor-relations and marketing firm for Nasdaq-listed companies
“I would use Hook & Reel for any of your marketing needs. Get Chris and his team on, you’ll be very satisfied.”
James Fillippone, Founder @ King Tide Media
How we work
A free audit or sample, or a fixed-fee pilot. You keep what it finds either way.
A written scope and a fixed price for the build, agreed before anything starts.
Built in your accounts. You see working output every week, not a reveal at the end.
We operate it with you, with a one-page report: what it did, what it cost and what changed.
Who we work with
Questions
It depends on what you need, so build prices are quoted, not listed. Every offer starts with a free or fixed-fee first step, and you get a fixed written quote before any build begins.
Audits and samples start within days. We take on a small number of builds at a time, so you get a start date on the first call.
You do. We build in accounts in your name and hand over the code, the runbook and the access.
Chris leads every engagement with his technical team. Specialists join for media and creative. There is no account-manager relay.
Only if it is the problem. We build on what you already run, and we say so when something you already own would do the job.
Start here